Many queer people try to carve out alternative spaces for themselves within these apps (what some may call ‘the gay side’ of Instagram/TikTok/etc.) Yet despite these attempts, the algorithm will always treat you as a product before a person, a product which must abide by certain standards. On TikTok, marginalised groups are much more likely than others to have content removed, even when there is no clear violation of community guidelines. Constant censorship renders queer and marginalised bodies invisible, unable to fully express themselves in authentic and meaningful ways. A “good” queer user is stripped of anything adult, stigmatised, sexual or complex1. The best queer user is happy and toothless: a family-friendly blank canvas for advertisers to work with. A 2023 Nielson study on global advertising trends notes that ‘only 19% [of queer people] say they’ve received targeted advertising’: a missed opportunity that brands are encouraged to remedy2. On the internet, my queer identity is both unwelcome and more marketable than ever.