The corporate web is seamless, shiny, slippery. Feeds slide effortlessly downwards, videos play automatically, not even a finger touch is needed to begin a swirling of sight and sound. Social media plays itself. Every little button, every swipe and tap is designed to be as smooth as possible. The Instagram feed mesmerises me: the robots know my hobbies, desires, anxieties—they present me a perfect curation of ideas, experiences, products. I have become an equation of commercial viability.
Why even bother logging in anymore? Why subject ourselves to an endless stream of ads, AI and AI-generated ads? Why keep spinning the wheel?
